Phil Fraser’s Podcast, Webinar & Video appearances

I don’t have my own podcast or video series but you can watch and hear me chatting below on a wide range of business topics, advice and discussions on other people’s audio and video podcasts, and my own webinars. There are 63 to date, with more added all the time, so make sure you bookmark the page and come back regularly.

This page is a library of all of my podcast, video and webinar appearances in chronological order, newest first.

Dont work with Tossers with Tina Boden

In this episode we covered;

  • 10 tips for identifying a Brilliant Jerk
  • how brilliant jerks and Tossers can have a negative impact on workplace culture
  • the importance of ‘grasping the nettle’ and taking action to deal with a brilliant jerk
  • Look at someone’s CV rather than the personality of an individual,

How to hire your Number Two with Tim Hughes

How to hire your Number Two

How to hire your Number Two is such an important issue but it very rarely get discussed;

  • ​My system for hiring your Number Two
  • Why ‘pre-interviews’ are so important
  • The important issues that drop out of the process
  • What could go wrong?
  • What are you going to do now?

Secrets of the High Demand Coach with Scott Ritzheimer

secrets of a high demand coach

‘Secrets of The High Demand Coach’ podcast with Scott Ritzheimer. In a quick-fire 20 minutes we covered topics as varied as;

  • ​What got you here wont get you there
  • Looking for a Business Sounding Board or Coach isnt a show weakness
  • Are you too close to the business to see the solution?
  • Does anyone tell you your baby is ugly?

Ramp Up Your Volume with Rashpal Sagoo

Rashpal Sagoo Box media

A ‘fireside chat’ with Rashpal Sagoo covering a huge range of really interesting business topics;

  • Lifestyle business v growing a business
  • Business Owners doing the wrong things
  • Avoiding biased feedback into your business
  • The benefits of staff feedback and input
  • The pros and cons of niching
  • Setting targets and BHAGs

The Yakking Show

The Yakking Show

A quick-fire 30 mins chat on a variety of business topics;

  • The ‘cost’ of employing staff
  • What is a Business Sounding Board?
  • The Importance of coaches
  • Some ideas for monetizing podcasters
  • Affiliate revenue vs advertising revenue
  • The secrets of success

Bobblepod with Manni Singh

Bobblepod with Manni Singh

I met with Manni Singh to chat on his BobblePod podcast about my business journey and my learnings from it;

  • The key learning point of my business journey
  • The importance of your business coach having real business experience
  • The most common problems facing Business Owners
  • Get the people on the bus, then find them a seat

Affiliate Series with John Wright

statsdrone with John Wright

Although targeted at the affiliate market, we ended up discussing much more, including;

  • The most common problem facing Business Owners
  • The benefits of team 360 business reviews
  • THow staff 1-2-1s help the business
  • The issue of brilliant jerks
  • The benefits of an ‘outsider’ looking in

Zeal Talk with Jane Slimming

Zeal Talk with Jane Slimming

Over a very quick 35 minutes Jane and I discussed my business journey and the learnings from it, including;

  • Taking opportunities
  • The ups and downs of running a business
  • Emotions in business
  • The bias (and benefits) of outside advisors
  • The dangers of shiny new object syndrome
  • Writing a murder mystery book

Interview with a happy client

A discussion with my recent client, Tom Galanis, about his time with me covering;

  • The situation he was in when he reached out
  • Using my FFS process to get things in place
  • The importance of delegation
  • The subsequent growth from 3 to 30 employees
  • The ball of spaghetti….
  • Small changes making a big difference

Exit Insights with Darryl Bates-Brownsword

Exit Insights with Darryl Bates-Brownsword

On the Exit Insights podcast we discussed not only the actual sale of my business but the emotions behind it, what I might have done differently and the lessons learnt. We covered;

  • When to sell your business
  • What I would have done differently
  • The role of a ‘redundant’ business owner (“coach don’t play”)
  • My key takeaway

Grow my Business or Sell It with Graham Rowan

Grow my business or sell it with Graham Rowan

Hosted by Graham Rowan on his ‘Grow My Business or Sell it’ podcast some of the luck you need to launch a business as well as the bumps on the journey. We also discussed;

  • How to grow and scale a start up
  • Getting ‘out of the way’ of the business
  • Post-sale emotions
  • What to look for in a new business start up

Business Growth on Purpose with Jose Palamino

Business Growth on Purpose with Jose Palomino

During our 25 minutes together we managed to cover Carl Lewis, where bad (or at least biased) advice comes from for business owners and how your role as a business owner changes over time;

  • How a Business Sounding Boards helps a business owner
  • The most common issues business owners have
  • Is the Business Owner the problem?

Micro Niche Mastery with Ziv Raviv

Micro Niche Mastery Ziv Raviv

On the Micro Niche Mastery podcast we discussed many aspects of the business that I founded, grew and eventually sold, and the niche it was in, as well as what I’m up to now. We covered;

  • The monetisation of the niche
  • Marketing on a shoe-string budget
  • The need for external support at step-change points
  • What do YOU want to talk about?

Journey with Christian D Evans podcast

Journey with Christian D Evans

The ‘Journey with…’ podcast discusses the in-depth structure of running, scaling & operating an 8 & 9 figure businesses & what it truly takes. In my interview we covered a range of business topics including;

  • The importance of your USP
  • The most effective B2B marketing activities
  • The success of flexible pricing
  • The importance of delegation
  • The two-week holiday test

Screw The Commute podcast

screw the commute

Tom Antion’s ‘Screw The Commute’ podcast is to make you ‘Get out of the car and into the money by starting and improving your lifestyle business’. Amongst other things we discussed;

  • Stick or Twist and first staff members
  • How I became a Business Sounding Board
  • The benefits of a Business Sounding Board
  • Making it up as you go along
  • An actionable business strategy process

The Exitable Business podcast

Exitable with Patrick Rogers

I chatted with Patrick Roberts on his Exitable Business podcast all about the sale of my business, the preparations for it and the many learnings. We also discussed;

  • Affiliate marketing v advertising revenue
  • The aspects that made our business an attractive proposition
  • The errors businesses that are for sale make
  • Making your business sale risk-free
  • And more…

Your Business and You Chat Show

tina bowden

Live from Nerja in Spain, Tina Bowden and I discuss the difference between Business Coaches and Business Mentors. We also discuss;

  • Thoughts, fears and great ideas
  • What’s the worst that could happen?
  • Top tips when hiring a coach or mentor
  • Taking that leap of faith
  • Bielsa and Lineker
  • … and much more….

Fire in the Belly podcast

Fire in the Belly - Pete Lonton

Over a hour and a half discussion with Mighty Pete Lonton on his ‘Fire in the Belly’ podcast. We covered a huge range of subjects;

  • The learnings from my ‘proper jobs’
  • Maslow’s hierarchy of needs in business
  • The importance of a BHAG and focus 
  • Can’t versus won’t
  • Jumping off cliffs
  • … and much more….

The S Word podcast

Rachel Boardman

Rachel Boardman says, ‘Come for the tactics. Stay for the Stories’. Over a fast-moving 25 minutes we discussed a range of topics including;

  • The benefits of a Business Sounding Board
  • Common mistakes business owners make
  • Solving business problems 
  • Go with your gut (JFDI)
  • The benefits of a lifestyle business
  • … and more….

Buy & Build podcast

buy and build

On the Buy & Build podcast, we discussed the launch, growth & sale of WhichBingo and my work as a Business Sounding Board.  Our chat includes;

  • The business’ commercial models
  • How to build business authority
  • The benefits of having no investment 
  • The benefits of a Business Sounding Board
  • The problem of ‘bias’ in business advice
  • … and much more….

Manager Memo podcast

Manager Memo

On Manager Memo podcast, we discussed my business journey, looked at some of the learnings that I picked up along the way and touched on my work as a Business Sounding Board.  Highlights include;

  • The motivation of fear in a start up
  • The ‘two week vacation’ test
  • The benefits of having no investment 
  • It doesn’t need to be lonely at the top
  • The ‘PITA Patter’ problem solving process
  • … and much more….

The Next 100 days podcast

next100 days

On the ‘Next 100 days’ podcast we had a 40 minute discussion about all aspects of the service of a Business Sounding Board. We covered;

  • What is a Business Sounding Board?
  • The benefits of an outsider looking in
  • The key question to ask before hiring a coach
  • Why Phil Fraser is unique
  • Know, Like, Trust
  • … and much more….

Small Business Talk podcast with Cathy Smith

Small Business Talk

On Cathy Smith’s ‘Small Business Talk’ podcast we discussed a range of issues relating to selling a business, and preparing to sell a business. We covered;

  • Making yourself redundant
  • How to value your own business
  • Doing ‘house DIY’ before you sell
  • How to get £1m for your business
  • The importance of delegation
  • … and much more….

Imposter Syndrome with Clare Josa

Imposter Syndrome Webinar and Q&A with Clare Josa

For this session, I was the host, rather than the guest. I met with Clare Josa, the UK’s expert on Imposter Syndrome;. Amongst many other things we discussed;

  • What is Imposter Syndrome?
  • What isn’t Imposter Sundrome?
  • The myths that are out there
  • A quick solution to stopping IS
  • How to ditch IS for ever
  • What is a coping bridge?

On Brand with, with Deborah Ogden

I was a guest on Deborah Ogden’s ‘On Brand with…’ podcast. In it, amongst many other things, you’ll discover;

  • How to build your company culture
  • A secret tip on hiring your first team member
  • Hardest thing I ever had to do in my career
  • Why listening to the wrong advisors can harm your business decisions
  • Why wouldn’t you help someone?

Uncensored Society podcast with Katy Suthar

Kay Suthar

As a guest on ‘Uncensored Society’, as well as asking ‘WTF is a Business Sounding Board?’ we covered;

  • Not being ‘lonely at the top’
  • Why you need an independent Sounding Board
  • What’s the worst that could happen….
  • How to solve YOUR business problem
  • The benefits of someone looking in from outside

Insights into Success with Paul Dodds

Insights Into Success

I was interviewed by Paul Dodds for his ‘Insights into Success’ podcast. We covered my ‘start up to sale’ business journey as well as the key lessons that I learnt along the way. We also discussed;

  • Delegation
  • The benefits of an external view
  • Brilliant Jerks, ugly babies and bad advisors
  • The keys to launching a new business
  • The challenges to growing a business

FFS Strategy Planning – with Amazon e-commerce

Business Strategy Planning Tool

I delivered a live presentation to an Amazon e-commerce bootcamp on the topic of ‘pulling together a strategy for your business’

  • Objective
  • Strategy
  • Tactics
  • Actions
  • Controls

This Week with Sabir

This week with Semir

The recording of a live interview with Sabir Semerkant on his #ThisWeekwithSabir podcast. We covered a host of valuable topics including

  • The cultural differences between US and UK entrepreneurial mindsets 
  • The learnings from three case studies
  • PIzza making !
  • Documenting systems and processes
  • The £100,000 question

Business Excellence podcast

business excellence

A half hour interview with Rael Bricker (half hour because that’s the world’s average commute time!)

  1. How important is ‘being coachable’?
  2. Identifying and recognising your company has an issue
  3. What credentials should a Coach/Mentor have?
  4. My business journey
  5. Real proof of the benefit of external advisors

The Thoughtful Entrepreneur with Josh Elledge

Thoughtful Entrepreneur

 I was invited onto Josh Elledge’s daily podcast, ‘The Thoughtful Entrepreneur’. The show spotlights entrepreneurs and features CEOs and founders of 6-9 figure B2B companies. Its only ‘commute-length’ long;

  • What is a Business Sounding Board?
  • The story of WhichBingo (the short version)
  • The day after the sale…
  • What does ‘lonely at the top’ mean and look like?
  • Why are business owners tough on themselves?
  • What is it like working with Phil Fraser?

Working Hours Podcast with Simon T

working hours

I spent almost an hour with Simon discussing a huge range of topics, that will provoke lots of thoughts in your mind as a business owner. Amongst some of the usual topics that you might expect, we also covered;

  • Grey hair money
  • Eating your vegetables
  • Don’t press that button
  • Ugly babies
  • Spinning plates
  • Eating at Greggs versus a local sandwich shop
  • Buying a Harley Davidson!

Phil Fraser’s Business Journey

a business journey

Recording of a live webinar for the Sept 2021 Leeds Digital Festival covering my business journey from accidental start up to business sale, along with my 10 key business learnings taken from that journey, as well as a lice Q&A.

A story that will be fascinating to all Business Owners, whatever stage of the journey they are at.

Thinking About Hiring a Business Coach?

hiring a business ooach

If you are considering, or have ever considered, hiring a Business Coach this discussion on the ‘Business Success and Coffee’ podcast is for you.

Amongst other topics we covered;

  • The main problems Business Owners find
  • The benefits of having a Business Sounding Board or Mentor in your business
  • Loneliness at the top and ways to move past it
  • Why your business needs a good external advisor, and look out for ‘bad’ external advisors
  • Why you should ‘follow your gut’

When it Worked Podcast with Julian Leahy

when it worked

A 20 minute podcast discussing some of the key points in my business journey. Including;

  • First Stop, Failure
  • Getting To Know The Audience Through A Survey
  • Something Unexpected Reveals Itself
  • The Pivot
  • The Affiliate Model
  • Set Back Reveals Even Bigger Opportunity
  • Getting Acquired by a plc

PITA Patter plus two and a half networking tips

Business-Talk

A 20 minute quick fire discussion covering my ‘PITA Patter’ self-sounding board problem-solving technique as well as the benefits it offers.

We also discussed my two and a half networking tips….. you may be horrified by my networking preferences !!

3 Key questions to ask yourself about your website

3 Key Questions to Ask Yourself About Your Website

A short four minute piece covering the 3 key questions you should continually ask yourself about your website;

  • Why….
  • Why….
  • Why….

Give it a listen to hear what the three whys are…

Talking with the Experts with Rose Davidson

Talking to the Experts

By the magic of the internet, I was interviewed by Rose Davidson in Hobart, Australia for a brilliant half hour of discussion, including;

  • The importance of delegation and letting go
  • The benefit of someone looking from the outside in
  • The importance and difficulty of bringing in a Number Two
  • The benefits, or not, of niching in business

XL 10 Minute Leaders with Graham Brown

XL Live

Singapore to Spain, with some technical gremlins. A live recording of a brisk 10 minute interview. We managed to cover;

  • The emotions and feelings during a business exit
  • What made me cry during the business journey
  • The end of the exit period and no champagne corks
  • Why go back into business, post sale

Real Journeys of Success Podcast with Rob Elliott

real journeys

All the way from Sydney, Australia, Rob and I talked about a multitude of business topics, as well as ‘Back to the Future’. Amongst other topics we covered;

  • ‘Stick or Twist’ points in business and taking on staff
  • The right time to sell a business
  • The big challenges to businesses post-Covid
  • Where to focus as a new business
  • The most common problems of Business Owners

Podcast interview with Michelle Cowan on Two Northern Lasses Podcast

A whirlwind 30 minute podcast interview covering a wide range of topics, as well as Michelle’s “3 random questions” at the end. Amongst other stuff we covered;

  • How you should be irrelevant to audiences
  • The conundrum of marketing Gambling
  • The secret recruitment safety net
  • Working with spouses
  • What is SEO and how does Google try to punish you

Video Interview with Thomas Green of Ethical Marketing

Thomas Green

A really wide ranging interview that covered lots of different business topics. It’s a bit long, but I guarantee that you will find it of interest. We covered the following topics;

  • How to ensure you select the right Number 2
  • Why weekly One-on-One team meetings are important
  • The magical feedback model
  • How and why my business ran a TV advertising campaign
  • What running an awards ceremony can add to your brand positioning

The ‘Add A Zero’ podcast with Jay Allen

add a zero podcast

This is a 45 minute interview Jay Allen from My True North on his Add A Zero podcast’. We covered a huge amount including;

  • The business tipping point
  • Twist or Stick points in your business growth
  • The benefits of external eyes in your business
  • Preparation of your business for sale
  • The importance of understanding market valuations
  • How to sell your business and walk away with £1m
  • When is the ‘right’ time to sell

How to identify your perfect client with Betsy Jordan

Betsy Jordan

This is a 17 minute discussion with ‘Coaches Coach, Betsy Jordan. Some fascinating insights from Betsy including;

  • Unconscious confidence and curiosity
  • Perceived ideal clients and client avatars v reality
  • Paying ‘the price’ of growth and the shift of identity
  • Process v Content – types of business growth
  • Identifying ideal clients by ‘excitement’
  • The importance of relevance, timeliness and fit with your clients

Business & Stuff podcast with Pierre Coombes

Business and Stuff Pierre Coombes

A 45 minute podcast appearance with Pierre Coombes covering a huge range of topics, including;

  • The benefits of external input and advice
  • When to get external input into your business
  • The challenges of growing by adding skillsets
  • Learnings from big business
  • Preparations for selling your business
  • How to value your business

Sleepless nights, critical friends and business step changes

Critical friend

A half hour discussion with Malcolm Gallagher of BVTV covering why someone would need a Business Sounding Board and what the benefits would be.

  • Who isn’t a good advisor
  • The benefits of an outsider looking in
  • How to get your business to the next level
  • The key times to get external help in
  • What is a ‘critical friend’?
  • The benefits of an advisor who has had those ‘sleepless nights’

Jeff Bezos, Kerry Katona and a Prince….

Jeff Bezos Phil Fraser

30 minute webinar recording covering Jeff Bezos, a Prince and Kerry Katona. A look at my business journey. The talk covered the following points;

  • A failed investment pitch
  • The initial growth of the business
  • 80% of the business disappearing overnight
  • The company BHAG
  • Google Panda and Penguin and an acquisition
  • An aborted sale and Plan B
  • The story of the sale of the business

10 key business lessons learnt

10 key business lessons

Part of the above Yorkshire Mafia ‘One Yorkshire Festival’ webinar.

This webinar recording explains the 10 key business lessons I learnt during my journey. but can relate to any business that you may be running.

How to be your own Sounding Board

self sounding board

As part of the Barclays Eagle Labs webinar, I delivered a session to allow attendees to be their own self Sounding Boards.

Watch the recording and see how you can be your own Sounding Board in 10 easy steps.

LMS Lounge

LMS Lounge

I was fortunate enough to be interviewed by Louisa van Vessem, as part of her ‘LMS Lounge series.

Our wide ranging talk covered a huge range of topics including;

  • Following your gut
  • Risk in business ownership
  • What is an Angel Investor
  • The failure that led to my business launch
  • The ‘Sliding Doors’ moments in my business
  • Losing 85% of the business on a Friday night
  • and much much more….

Business Mastermind Webinar

business mastermind

The webinar was titled ‘Buy Grow Sell – A Business Mastermind’ and was structured around buying your dream business, growing a business and selling a business. However, our discussions covered much more than that.

Hosted by Mark Fitzgerald-Cooke, of Intelligent, a business broker based in Leeds. Alex Bodini of Spin Brands was also a guest.

Marketing Optimist – Interview

marketing optimist

I was invited to talk to the guys at The Marketing Optimist as part of their Marketing Sandwich Course.

Whilst the initial area of discussion was my ‘FFS’ (Fraser Five Step) Business Strategy planning tool, we covered loads of other topics too. Have a watch of a wide ranging interview.

Business Catalyst Club – live webinar

Business Catalyst Club

I was asked to be one of those keynote speakers at the virtual version of Leeds’ Business Catalyst Club, titlied ‘Back to Business’.

The event took place via the HopIn virtual venue software, allowing people to ‘mingle’ and network virtually. Alongside the interactive virtual networking there was an exhibition hall and four keynote speakers.

Interview with Mantra Media

Mantra Media Podcast

I was fortunate enough to be interviewed by Sheffield (and Tokyo !) based Digital Marketing agency Mantra Media as part of their Entrepreneur Series.

My interview, number 17 in their series, managed to cover a wide range of subjects over a very quick half hour.

Affiliate Marketing ‘Bingo & Beyond’

I was invited onto Lee-Ann Johnson’s Affiliate Insider ‘Affiliate Marketing Podcast’ to discuss my learnings from my time setting up, running and eventually selling WhichBingo.

Across a quick 20 minutes we managed to cram in loads of topics, including butterflys!

The WhichBingo Journey

WhichBingo Journey

I was interviewed by Becky Liggero at CalvinAyre.com, a leading news site for the online gaming industry.

We discussed my WhichBingo business journey from accidental start up to multi-million pound business sale.

The Anatomy of a Business Sale – interview

Anatomy of a business sale

I was interviewed by Gary King from Tendo, about my business sale.

The discussion, on a live webinar, covered many areas regarding the planning for and execution of a business sale.

What’s it really like to pitch to The Dragons?

Dragons Den webinar

As part of the Leeds Digital Festival 2020, I interviewed four digital entrepreneurs about their time on the BBC show.

Their ‘behind-the-scenes’ tales make fascinating listening!

How did Deborah Meaden respond to a cheeky wink?

What’s the secret of the den lift?

What really happened after Peter Jones invested?

5 Step Business Strategy Plan – LIVE Interactive Webinar

5 Step Business Strategy Plan

A live interactive webinar covering the FFS 5 step business plan.

This session was part of the 2020 Leeds Digital Festival.

On this video not only do I talk through the FFS but there’s an informative Q&A at the end.

Simple LinkedIn Strategy

LinkedIn

A short interview with Michal Bohanes covering my views on a variety of topics regarding LinkedIn.

Q&A Video Interview with Jonny Ross

Interview with Jonny Ross

A wide ranging video Q&A with Jonny Ross of the Facebook group ‘The Yorkshire Business Club’.

To join, click here.

The Fraser Five Step (FFS!)

Simple 5 step Business Strategy Process

A podcast with Emmie Faust. a digital growth strategist discussing my simple 5-step business strategy process.

The FFS is easy to use and can be applied to any business.

The Art of Delegation

The Art of Delegation

A 5 step run through on the Art of Delegation. This video appeared on the Wise Up Mentoring Platform.

Click on the image to watch the video in full.

You can find me here on the Wise Up Platform.

What Next?

If any of the above resonated with you and you’d like to discuss how I could help you on your journey as a Business Owner, then please give me a call, drop me an email or connect with me on LinkedIn.

I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction. However, you might find a peer-to-peer business mentoring group is better for you.

If you’d like to receive great advice, tips and tales to help you on your business journey, make sure you don’t miss out. Sign up to my free newsletter, and you can also see and hear my discussions, interviews and webinar appearances here.

Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.

contact me 

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