I chatted with Patrick Roberts on his Exitable Business podcast all about the sale of my business and the many learnings from it. Watch it below;
Or if you’d rather listen to it, you can hear it on Spotify or on Apple Podcasts.
And here’s a timeline of what we discussed if you’d rather just skip to the bits that interest you.
01.00 – Phil Fraser’s business background
02.15 – The accidental business start up
03.30 – The benefits of being in a growth market
05.00 – An explanantion of affiliate marketing and its benefits
07.45 – Affiliate marketing v advertising revenue
10.15 – How we exited the business, including the importance of knowing market multiples
16.00 – The aspects that made our business an attractive proposition (profitability, recurring revenue, brand, clear USP)
20.00 – What errors do businesses that are for sale make?
23.00 – Where to find market metrics when selling?
26.00 – Centralised log ins and passwords
28.30 – Building processes & systems in before sale
30.00 – The importance of organised paperwork and contracts
32.00 – Making your business sale risk-free
34.00 – Chase up debtors and pay creditors
If you found the above useful then you can also see and hear more of my discussions, interviews and webinar appearances here.
WHAT NEXT?
If you’d like to discuss how I could help you regarding you not being ‘lonely at the top’, or you feel you need a Business Sounding Board, then please give me a call, drop me an email or connect with me on LinkedIn. Details below. I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction.
Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.
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