Affiliate Marketing ‘Bingo & Beyond’
I was invited onto Lee-Ann Johnson’s Affiliate Insider ‘Affiliate Marketing Podcast’ to discuss my learnings from my time setting up, running and eventually selling WhichBingo.
Across a quick 20 minutes we managed to cram in the following topics;
- A brief summary of the WhichBingo journey
- Why should someone buy your business
- What is your USP?
- FFS – the Fraser Five Step business strategy planning tool
- The importance of a 12 month target
- Advice to online gaming affiliates starting out
- An affiliate’s TWO target audiences
- The positioning of WhichBingo
- BHAGs and long term aims
- Entrepreneurs and shiny new objects
Take a listen by clicking on the image below;
AffiliateINSIDER is dedicated to bringing the latest affiliate marketing insight and news and offers affiliate management training as well as affiliate programme management.
You can find Lee-Ann Johnstone on LinkedIn.
If you found this interview of interest you can see and hear more of my discussions, interviews and webinar appearances here.
What Next?
If you’d like to discuss how I could help with your business strategy, or you simply feel that you need a chat with a Business Sounding Board, then please give me a call. Or if you’d prefer you can WhatsApp me, drop me an email or connect with me on LinkedIn. Details are below.