Video Interview with Thomas Green of Ethical Marketing

A really wide ranging interview that covered lots of different business topics. It’s a bit long, but I guarantee that you will find it of interest. We covered the following topics;

• What is the benefit of having a Business Sound Board? (1.00)
• Why is hiring a Number 2 beneficial to your business? (5.30)
• How to ensure you select the right Number 2 (9.10)
• Why weekly One-on-One team meetings are important (12.45)
• The magical feedback model (18.15)
• How and why my business ran a TV advertising campaign (19.00)
• What running an awards ceremony can add to your brand positioning (22.50)
• How to create an industry award for your business (27.30)
• How to improve your business performance by recording regular stats (30.00)
• The story behind the sale of the business (34.40)
• What we would have done differently on the sale process (43.00)
• What does it feel like when the sale money hits the bank? (44.30)
• How do you prepare your business for sale (46.30)
• Borrowing ideas from best practise everywhere (53.20)
• My personal goals (55.00)

We also covered Dumbledore’s Pensieve, Madame Tussauds, John Brown Restaurant of the Month Award, weekly drumbeat meetings, the dangerous aspect of selling your business and doing proper, grown up business!

The video of my business journey that we referred to is here and the article about hiring a Second in Command is here.

If you’d rather listen rather than watch, you can find the podcast at Spotify, Google Podcasts and Apple Podcasts

You can find Thomas on Linked In.

If you enjoyed this podcast interview you can see and hear more of my discussions, interviews and webinar appearances here. And if you’d like to receive great advice, tips and tales like some of the topics discussed here, make sure you don’t miss out. Please sign up to my newsletter.

HOW CAN I HELP YOU?

If you feel that, having listened to the above, you need some support on your business journey, don’t worry you are not alone. Please feel free to reach out to me and we can have a no obligation chat and see how I can be of help to you. Often it is the big ‘next steps’ in the business journey that are the trigger for SME Business Owners to look for the external help, such that a Business Sounding Board/Business Coach, like myself, can offer. I can help. Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.