Christian D Evans interviewed me for his ‘Journey with…’ podcast. We covered my business story of launch, growth and sale, and some of the many lessons learnt from that. The importance of having a USP for your business was one of the key issues that came up.

Have a watch of the video. The topics we covered and their timings are below;

If you’d rather listen than watch click on the link below;

So what did I discuss with Christian D Evans?

0​2.20 – My biggest failures

04.15 – The pivot to a new business opportunity

07.15 – B2B and B2C audiences for the business

08.30 – Early traffic sources for our website

09.55 – The question for all businesses.​.​. ‘what’s your USP?’

11.00 – How we kept at the top in our sector

13.30 – long term planning and USPs

16.00 – B2B marketing and brand building successes

20.00 – The benefits of flexible pricing

21.50 – Optimising affiliate revenue

23.20 – SEO and battles with Google

25.00 – How to decide what to focus on as the Business Owner

27.50 – The importance of delegation

32.50 – How I sold my business

37.00 – Maslow’s hierarchy​​ in business ownership and the 2 week holiday test

40.00 – How a Business Sounding Board can help a business owner

If you found this of interest or of use you can see and hear more of my discussions, interviews and webinar appearances here.

WHAT NEXT?

If you’d like to receive great advice, tips and tales like the topic discussed here to help you on your business journey, make sure you don’t miss out. Sign up to my free newsletter.

If you’d like to discuss how I could help you regarding the any of the topics covered in the interview above, or you feel you need a Sounding Board for your business then please give me a call, drop me an email or connect with me on LinkedIn. Details below.

I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction.

Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.

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phil@philfraser.co.uk