Christian D Evans interviewed me for his ‘Journey with…’ podcast. We covered my business story of launch, growth and sale, and some of the many lessons learnt from that. The importance of having a USP for your business was one of the key issues that came up.
Have a watch of the video. The topics we covered and their timings are below;
If you’d rather listen than watch click on the link below;
So what did I discuss with Christian D Evans?
02.20 – My biggest failures
04.15 – The pivot to a new business opportunity
07.15 – B2B and B2C audiences for the business
08.30 – Early traffic sources for our website
09.55 – The question for all businesses... ‘what’s your USP?’
11.00 – How we kept at the top in our sector
13.30 – long term planning and USPs
16.00 – B2B marketing and brand building successes
20.00 – The benefits of flexible pricing
21.50 – Optimising affiliate revenue
23.20 – SEO and battles with Google
25.00 – How to decide what to focus on as the Business Owner
27.50 – The importance of delegation
32.50 – How I sold my business
37.00 – Maslow’s hierarchy in business ownership and the 2 week holiday test
40.00 – How a Business Sounding Board can help a business owner
If you found this of interest or of use you can see and hear more of my discussions, interviews and webinar appearances here.
WHAT NEXT?
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