How to win on Linkedin? The answer to all of your LinkedIn content related questions is here. The 4th annual Algorithm Report 2022 has just been published on LinkedIn, produced by Richard van der Blom, Just Connecting.
It provides you with all the insights to get more eyes on your content, increase reach and engagement of your posts.
The key findings of the research are as follows;
💥 Less reach for 99,9% of all the users
💥 Less impact for dwell time, although still important on text posts
💥 More content of the same author in your feed
💥 Two phases where engagement can boost the growth; the first 90 minutes are crucial
💥 Hashtags between 1 and 10 show almost no difference. JC advice between three and five
💥 Negative engagement slows the growth of your reach
💥 After publishing a post, stick around to engage yourself in your feed
💥 Explore Creator Mode. JC say that it can help
💥 Newsletters, although huge potential, are down in reach and engagement
💥 Engaging Company Pages perform 3x better than those who only publish
💥 Use 7 slides for your Document Posts
💥 Some formats outperform others, choose wisely
💥 Ideal video length is between 20 and 60 seconds, in a square format
💥 The impact of your Social Selling Index (S.S.I.) on reach has declined further
💥 Reposts and shares bring additional audience to the original post
💥 Only 5.2% of all members are publishing content on LinkedIn
💥 Ideal post is 400 characters less compared to 2021
How to win on Linkedin
Below is a graphic showing the key findings of the report;
You can read the full 57 page report here.
You can also watch a recent interview that I did discussing my LinkedIn strategy as well as reading my 5plus5in5 LinkedIn tactic.
What Next?
Let me know what you think about this report. What would you add to the above? Let me know if you have any other suggestions.
If you’d like to discuss how I could help you on your journey as a Business Owner, then please give me a call, drop me an email or connect with me on LinkedIn. Details below.
I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction.
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