Two Northern Lasses Podcast Interview

I was fortunate enough to be interviewed by Michelle Cowan on her Two Northern Ladies podcast. Michelle also owns SocialSendr, a social media app that automatically creates, schedules and posts editable content so you don’t have to. Give it a try.

Before we started, Michelle took this picture of us, mainly to contrast our skin tones, as I was lucky enough to be in Spain at the time of the recording.

In a whirlwind 30 minutes, we discussed lots of great stuff;

• My early, long & windy career pre-business ownership (1.30)
• How my business came about by accident (7.30)
• The push after 5 years that made us recruit our first staff members (10.15)
• The safety net when recruiting staff (12.30)
• SEO and how Google tried to damage our business (14.30)
• The dangers to avoid with routes to market (17.30)
• The Trip Advisor for online bingo (19.40)
• What is affiliate marketing? (21.00)
• The Gambling conundrum – how can you market a ‘potential addiction’? (21.45)
• The key part of a new recruit’s induction (24.15)
• The benefits of working with your spouse (25.30)
• The hardest thing I ever did in business (26.45)
• The best compliment I ever received (29.30)
• How being irrelevant to 95% of an audience is great (32.30)
• My best holiday (33.45)

We also discussed the shock of having a name on an office door, nasty penguins and pandas and the Maharaja Express.

Give it a listen at Apple Podcasts or Spotify or search for it on your favourite podcast player.

You can find Michelle on LinkedIn.

If you enjoyed this podcast interview you can see and hear more of my discussions, interviews and webinar appearances here.

HOW CAN I HELP YOU?

If you feel that, having listened to the above, you need some support on your business journey, don’t worry you are not alone. Please feel free to reach out to me and we can have a no obligation chat and see how I can be of help to you. Often it is the big ‘next steps’ in the business journey that are the trigger for SME Business Owners to look for the external help, such that a Business Sounding Board/Business Coach, like myself, can offer. I can help. Take a look at What you’ll get from me and what my clients say about me.