The Next 100 Days podcast

I was invited by Kevin Appleby and Graham Arrowsmith onto their ‘Next 100 Days’ podcast to discuss my offering as a Business Sounding Board, how it came about, what makes me different, the sort of people who would (and wouldn’t) benefit from my services and much much more.

So, what is a Business Sounding Board? Watch this snippet from the interview for my short answer;

Why did you do that? Why did you do it that way?
Business owners hate those questions. The answer is usually, ‘I did it like that in my old business‘, or, ‘we’ve always done it like that’. Watch below to see what I think of those standard answers;

To listen to the whole interview please click below, or download it and listen at your leisure.

Or you can listen on Google Podcasts.

Here’s what we discussed in detail;

01.00 – What is a Business Sounding Board? (also see here for more details)

02.50 – The benefit of an outsider looking in

03.25 – The two key questions to ask (see above)

05.30 – When to stop helping a client

07.30 – The various reasons why someone might need a Business Sounding Board

12.30 – Guidance and accountability

13.10 – Why chose Phil Fraser

14.50 – Why my varied career supports my role as a Business Sounding Board

18.00 – Getting the basics right and the benefits of cross-sector learnings

19.15 – Imposter Syndrome in business (see here for the interview I mention)

21.40 – Clients that I can’t help

24.15 – How to value the ROI of a Business Sounding Board

27.30 – Pricing for a Business Sounding Board

30.45 – How a free pre-contract call works and ‘know, like, trust’

33.00 – The key question to ask before hiring a coach, and niching

36.00 – The need for marketing

37.30 – What is my unique skill?

39.30 – The importance of curiosity and an enjoyment of business

I also explained my full money back guarantee.

You can find Kevin on Linkedin here and Graham here. If you’d like to hear more from the Next 100 days Podcast it’s here.

If you found the above useful then you can also see and hear more of my discussions, interviews and webinar appearances here.

WHAT NEXT?

As I mentioned right at the start of the discussion, if you’d like to discuss how I could help you regarding you not being ‘lonely at the top’, or you feel you need a Business Sounding Board, then please give me a call, drop me an email or connect with me on LinkedIn. Details below. I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction.

Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.

If you’d like to receive great advice, tips and tales like the topic discussed in this podcast, to help you on your business journey, make sure you don’t miss out on my FREE newsletter ‘Nous of Fraser’. Sign up here.