Could you find a new FREE audience for your existing product?

I’ve recently returned from a holiday in Mexico. As part of the trip we took a ‘walking food tour’. If you’ve never done this before, the basic concept is a local guide walks you round, taking you to various local eateries to try local dishes, along with an explanation of them. It’s a great way to experience local dishes that you wouldn’t normally try, and usually in cafes and via street vendors you almost certainly wouldn’t visit! We have done this on a number of foreign trips and it is highly recommended.

The picture below is of me trying out the local ‘panuchos’ and ‘salbutes’.

Once we had finished, a thought popped into my head? ‘Do they do this in England? And if so, what food would it be?’ A quick google and yes of course they do. Fish & chips, scotch eggs, jellied eels, pork pies, scones with jam…. and much, much more. Of course, to tourists these dishes are weird & wonderful and give a flavour of Britain.

So what has this got to do with business?

Look at it. The food tours are a completely different market and audience to the cafe, chippie and restaurant owners’ usual audience. It’s probably a regular income, with no marketing costs (the food guides bring the tourists in) and they’re probably charging a premium to the unknowing tourists. All for what? Nothing. Same product, no additional production costs, no additional staffing. Nothing.

All they have done is turned their product 180⁰ upside down and found a completely new market and new audience for an existing product. And probably with a price premium.

Makes you think, doesn’t it? Could you do the same with your business? Look at your product ‘upside down’ and see what opportunities there could be for you…..

WHAT NEXT?

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