How to identify your perfect client
I was recently interviewed by Betsy Jordyn, former Disney consultant and now a business mentor and coach for Business Coaches and Mentors, as part of her video series. Betsy has very impressive credentials as ‘the coaches’ coach‘.
Whilst our discussion went on to cover my recent article on the difference between a Business Coach and a Business Mentor, in the edited version below, between the two of us we covered a wide range of topics that are relevant to all business owners.
Betsy added a huge amount of knowledge and perspective from her years of experience. Amongst other topics we covered;
- How I came to be a Business Sounding Board (00.30)
- Imposter Syndrome (02.30)
- Learning the ‘coaching malary’ (04.30)
- Unconscious confidence and curiosity (05.00)
- Perceived ideal clients and client avatars v reality (06.30)
- Business Owners who don’t want to grow their business (08.00)
- Paying ‘the price’ of growth and the shift of identity (09.45)
- Process v Content – types of business growth and the support required (10.30)
- Identifying ideal clients by ‘excitement’ and the ‘walk the floor test’ (12.30)
- The importance of relevance, timeliness and fit with your clients (15.00)
If you enjoyed this podcast interview you can see and hear more of my discussions, interviews and webinar appearances here.
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IT DOESN’T NEED TO BE ‘LONELY AT THE TOP’
And of course if you are feeling ‘lonely at the top’ and need someone to help and support you on any aspect of your business journey please feel free to contact me for a no obligation chat. Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.