Fancy some free marketing? Be a podcast guest…..

One of the biggest current media growth areas is podcasting with a 7.85% year-over-year listenership increase, and YOU should be looking at being a podcast guest and using this to market your business.

The article below appeared in the Yorkshire Post on November 22nd 2024.

Rather than launch your own podcast, a better way to market yourself via podcasting is to be a guest on podcasts whose listenership matches your target audience. And it’s free !

Being a podcast guest can be a fantastic way to reach either your target audience or one that you are trying to break into, establish credibility in your field, and build valuable relationships with other professionals. Whether you are a business owner, or just someone with a unique perspective or expertise to share, appearing as a guest on podcasts can offer a wealth of benefits.

By guesting on a podcast, you have the chance to share your message with potentially thousands of potential new customers or clients who may have never heard of you or your business before. This exposure can help you increase brand awareness, drive traffic to your website or social media channels, create enquiries and ultimately attract new customers or clients.

In addition to reaching a new audience, guesting on podcasts can also help you establish credibility and authority in your field. When you are invited to speak on a podcast, it is often because the host sees you as an expert or thought leader in your industry. By sharing your knowledge, insights, learnings and experiences with listeners, you can showcase your expertise and build trust with potential customers or clients. This can lead to new opportunities for partnerships, collaborations, or speaking engagements, as well as enhance your reputation as a ‘go-to’ resource in your field.

Furthermore, guesting on podcasts can provide a platform for networking and building relationships with other professionals in your industry. Many podcast hosts are well-connected individuals with their own networks of followers and connections. By appearing on their show, you have the chance to connect with these individuals and form valuable relationships that can lead to new opportunities for collaboration, referrals or business. In addition, guesting on podcasts can help you expand your own network by connecting with other guests, listeners, or industry influencers who may be interested in what you offer.

Overall, guesting on podcasts can be a highly effective way to grow your audience, enhance your credibility, and build relationships with other professionals in your field. Whether you are looking to promote a new product or service, position yourself as an expert in your industry, or simply share your unique perspective with a wider audience, appearing as a guest on podcasts can offer a host of benefits that can help you achieve your goals and elevate your brand.

So you are now thinking “OK I’m sold on this. How do I get onto these podcasts?”

Firstly you’ll need to identify podcasts that reach your audience, and have guests on them. Either do a search for them and apply directly or try a guest matching website like Matchmaker.fm or Podmatch.com.

If you’d like a free podcast outreach template worth £179 request it here and I’ll send it over. I know that this template works, as I’ve appeared on 60+ podcasts, as well as the host of the Leeds Business Podcast.

So, start reaching out to podcasts in your niche and see how guesting can benefit you and your business today.

What Next?

I’m a ‘Business Sounding Board‘ and if you are a Business Owner and you’d like to discuss how I could help you on your business journey, and avoid you being ‘lonely at the top’ then please give me a call, drop me an email or connect with me on LinkedIn.

I’ll be happy to have chat with you to explore how I may be able to help you. I’ll be honest and I may not be able to help you myself and in that scenario I’ll try and point you in the right direction. However, if I’m not right for you, you might find one of the other Leeds Business Coaches is better for you.

Still unsure if I can help you? Take a look at What you’ll get from me and what my clients say about me.